Programs & Applications Used

Design

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe PremierePro
Adobe Lightroom
Adobe AfterEffects
SketchUp
Paint Tool SAI
Blender
Canva

Data

SPSS
Airtable
Notion
Adobe Experience Manager (AEM)
Digital Asset Management/Catalog
User Acceptance Testing (UAT)

Project Management

Trello
Basecamp
Slack
Notion
Quip

Languages Spoken

English

Fluent Native

Mandarin Chinese

Intermediate Native

Japanese

Intermediate

Spanish

Beginner

American Sign Language

Beginner

Work Experience

Content Manager

Hogarth Worldwide
May 2022 - Current

Update international content for global audience in fast-paced
environment to support product launches with geographical consultants
• Co-led iPhone NPI track, interfacting with Marcom Interactive producers
• File and troubleshoot CMS issues in bug tracking system Radar with QA,
developers, & graphics production to align page structures
• Publish bundle requests & resolve project approach with quality
assurance team, ensuring quality of marketing deliverables to client (Apple)
• Created SOP documentation and led training of new hires on internal
systems and processes in AEM & digital asset management (DAM), including "cheatsheet" for consultants to reference Box structure, processes, and how to see viewports on Responsive Design Mode

Contact

Web Coordinator, Digital Channel

Apple Inc. - Contract - July 2020 - June 2021

Coordinate/set-up and proof select categories on the back-end
product database, identifying needed assets for each launch

• Edit product and collection pages, verify copy accuracy, crop and

convert images to ensure that they meet formatting rules for an
optimal shopping experience on international partner websites

• Fix errors and support tickets and serve as liaison between localization teams, creative agency, merchants, and account executives

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eCommerce Account Maanger

Maykke - March 2018 - Feb 2019

Oversee and maintain health of e-commerce accounts and product catalogs for Amazon, Houzz, Wayfair, Walmart, Newegg, and Overstock
• Monitor promotional sales and evaluate effectiveness of pricing
• Partner with the merchandising distribution and accounting team to forecast and monitor Fulfillment by Amazon (FBA) inventory flow on Amazon Seller Central
• Increased Amazon conversion rate by 15% by designing digital marketing content such as Enhanced Brand Content and imagery, revising SEO and search term data, and on-page optimization
• Create, run, and optimize Amazon advertising campaigns, Pay-Per-Click (PPC) Sponsored Ads, and Headline Search to increase revenue
• Resolve claims and escalated customer cases from external platform account managers and internal customer service

Learn more: Amazon EBC

eCommerce Specialist

Maykke - May 2017 - Feb 2018

Answer customer inquiries regarding computer hardware, consumer electronics, and deliveries by interfacing with shipping carriers, internal partners in accounting, & product management

• Analyze price & demand trends to replenish FBA inventory on Amazon Seller Central, eBay, and Jet Partner
• Resolve fraudulent orders, returns, refunds, charge-backs, insurance, and reimbursements
• Optimize product descriptions and user manuals, promoting deals and keyword campaigns

Filed for trademark through LegalZoom

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Branch Support Assistant

Dec 2015 - Oct 2016

Claimed vendor programs and rebates, issuing credit to branches nationwide

• Coordinated with Product Managers to process vendor programs and drop ship invoices; assisted in email promotions
• Communicated with vendors to resolve discrepancies and charge-backs

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